About us
Improve your efficiency
It’s not easy to stay efficient without the right gear. Imagine climbing a trail without the proper pack?
There’s no magic—just the gear you need to get moving.
A new adventure
Working in the office is fine, but working anywhere without distractions is better. With our cloud service, accessing your data has never been easier.
Get what you want, where and when you want.
Upgrade your everyday carry
Our Crew
Dedicated experts powering our brand
Tony Fred
Founder & CEO
Founder and chief visionary, Tony leads the brand with a passion for gear, apparel, and customer experience. He stays hands-on with product selection, marketing, and store strategy.
Mich Stark
Chief Commercial Officer
Mich thrives on new challenges. With years of leadership in the gear and apparel industry, Mich has helped shape the brand into what it is today. He is one of our sharpest strategic minds.
Aline Turner
Chief Merchandising Officer
Maya is one of those rare leaders who truly loves what she builds. She guides our design and product teams and supports a growing community of outdoor and lifestyle customers.
Ava Lee
Chief Financial Officer
Jordan, with deep retail experience, helps us read the market and improve every launch. He is focused on growth and brings sharp insight to move the brand forward.